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Direct Response Marketing

Our Design & Production Team specialises in all aspects of creative for Direct Marketing. The experience of conceiving and producing creative works for a multitude of products and services coupled with good design sense has given us a true edge. An edge that makes all the difference – knowing what creativity moves the target audience!

Our team regularly produces various materials for Business-to-Business or Business-to-Consumer campaigns. This includes letters, flyers, leaflets, response devices, brochures, folders, customized envelopes and sampling packs, all conceived with innovative thinking and response generating potential. Sometimes an interactive direct mail document also requires a response mechanism. We can design a full colour mailer which incorporates integral labels, a custom designed plastic card and a built-in envelope. We can provide a turnkey service including fully automated personalised printing, collation of components, stuffing and labelling envelopes from a database of contacts.

More advertising budget continue to be allocated in direct mail than in almost any other advertising medium. Direct mailing provides information on products/services addressed to the consumers personally by post. Advertising by post is one of the most familiar forms of direct marketing, making up on average over four out of ten items of the weekly postbag.

For consumers, when direct mail is correctly targeted to the relevant people, they will be happy to read it if it brings them timely, relevant and interesting offers/information.

For effective adverts and direct mail leaflets - you need look no further ...
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